The Full Story - About Practice
Although Practice officially came to life in 2024, her roots stretch way back to the early '90s - when bath time was my personal potion-making laboratory. Picture tiny me, mixing my mum’s shampoos and conditioners like a mad scientist, convinced I was unlocking the secrets of beauty and magic.
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That childhood curiosity never faded. Over the years, I devoured wellness and beauty trends, spent two years slinging soap for a popular skincare brand, and deepened my love for all things nature, alchemy, and ritual. The result? Practice: Self Care Rituals - a brand born from passion, curiosity, and a deep respect for the earth’s gifts.
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In her early days, Practice is here to remind you to slow down, take a breath, and care for yourself - inside and out. She’s committed to sustainability, honoring the planet, and crafting plant-powered self-care rituals that nourish your mind, body, and soul.
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Because self-care isn’t a luxury - it’s a Practice. Existence is a Practice. Life? Well… that’s Practice too.
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-Amber
(Founder of Practice: Self Care Rituals)
Self Care? Who is she?
Self-care isn’t just bubble baths and face masks (though I fully support both). It’s the art of taking care of yourself like you’re someone you truly love - because, spoiler alert: you are.
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It’s a delicate balance of outer work (the kind that makes your skin glow, your body feel good, and your senses feel indulged) and inner work (the deep stuff - setting boundaries, resting without guilt, speaking kindly to yourself, and drinking water like it’s your job).
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Some days, self-care looks like a perfectly curated skincare ritual. Other days, it’s eating a real meal instead of coffee and vibes. And sometimes? It’s just taking a deep breath and giving yourself grace.
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At its core, self-care is about showing up for yourself - mind, body, and soul. It’s a Practice (see what I did there?), and the more you do it, the more it becomes second nature. 💛
Vision
With Practice: Self Care Rituals, I believe self-care is more than just a routine - it’s a ritual, a connection, a moment of reverence for yourself and the natural world. Rooted in sustainability, plant-based alchemy, and the wisdom of spiritual practices, our mission is to help you slow down, reconnect, and care for yourself in a way that feels nourishing and intuitive.
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We’re not just about skincare - we’re about soul care. Through earth-conscious ingredients and intentional rituals, we aim to create a safe, welcoming space where you can honor yourself and find community with like-minded souls who value both self and planetary well-being.
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As the conversation around self-care shifts and evolves, so will we - expanding our offerings to meet the changing needs of our community. Because self-care isn’t static, and neither is Practice.
